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Christie at the Olympic Games 2008BEIJING, CHINA – (August 8, 2008) – Christie, a global leader in visual solutions for business, entertainment and industry, is pleased to announce the Christie Roadster S+20K and Christie CP2000-ZX models were selected to project dynamic visuals for the opening ceremony at the 2008 Beijing Summer Games. The ceremony was held on August 8, 2008, at 8:08pm China Standard Time in the Beijing National Stadium and featured the most complex and extensive use of projected visuals in the history of the sporting event. “This is the first time that we have used such a massive number of projectors for the opening ceremony – a combination of approximately 150 Christie Roadster S+20K and Christie CP2000-ZX models, with brightness levels up to 20,000 ANSI lumens,” comments Sha Xiaolan, chief lighting designer, Olympics Opening and Closing Ceremony Committee. “As the projected visuals played a pivotal role in the opening ceremony, the visual solution was also the most extensive and complicated in the history of the Games. Christie projectors maintained their excellent performance and reliability from day one of the rehearsal, right through to the live event.” The three-and-a-half-hour opening ceremony included four parts: opening
addresses; performances; entrance of athletes; and lighting of the main flame.
Centered on the theme of “Civilization and Harmony,” the extravagant
performances were designed by renowned film director, Zhang Yimou, and aimed to
convey the “conception of harmony from an international perspective.”
In order to uphold the artistic integrity and complex design elements for the
show, the projection technology needed to endure rugged use, as well as high
temperature and humidity levels. Working together with Wincom Technology Development Co., Ltd., one of
Christie’s most valued and prominent Business Products partner in China, 84
Christie Roadster S+20K 3-chip DLP® projectors were provided for the
spectator area in the newly-constructed Beijing National Stadium. These
incredibly bright projectors, outputting 20,000 ANSI lumens, are the de facto
standard for rental/staging with a rugged design for durability and ease of
operation. Adding another creative element to this spectacular event, Christie partnered
with Beijing Time Antaeus Media Tech. Co., Ltd., to provide 63
Christie CP2000-ZX models for the ceremonies – the brightest all-in-one
digital cinema projector in its class. The unique performance using
Christie’s acclaimed DLP Cinema® projectors, was the first-of-its-kind and
illustrated the flexibility of Christie’s range of visual solutions.
Following the ceremonies, the projectors will be deployed in theaters across
China, as the country continues to expand its conversion from film to digital. “It is an extreme honor to be a part of the world’s greatest sporting
event and to project stunning visuals for the ‘One World One Dream’ vision
of the 2008 Beijing Games,” comments Jack Kline, president and COO, Christie
Digital Systems USA, Inc. “Our commitment to innovation in projection
technology has brought Christie to the forefront of some of the highest profile
events in the world. Our passion is to deliver purpose-built visual
solutions to help our customers achieve their unique goal of artistic
expression.” To ensure exceptional image quality for the live event, Christie’s
engineering team performed extensive testing off-site to verify conformance with
all visual parameters set by the Games’ audio visual committee. The
projectors were also tested under extreme temperature and humidity levels to
ensure optimal performance and reliability in the hot and humid Beijing summer
climate. The technical team also spent more than two months on-site at the
Beijing National Stadium working with the visual department daily on the
installation and fine-tuning prior to the Games. “The 2008 Beijing Summer Games opening ceremony was one of the most
spectacular events ever produced. The technical requirements were
highly complex due to the large number of performers, the venue’s design and
the extensive use of visual arts, performing arts, music and dances,” adds Lin
Yu, vice president, Christie Asia Pacific. “Additionally, because the event
was broadcast live around the world, there was no room for error. Our
tailored visual solution was able to bring larger-than-life images flawlessly to
the viewers, and help ensure the success of this historic event.” Christie projectors will also be used for the closing ceremony on August 24, 2008 as well as the Beijing 2008 Paralympics Opening and Closing Ceremony on September 6th and 17th, 2008 respectively. About Christie
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